RollWorks is an account-based marketing (ABM) platform that was founded as a subsidiary of NextRoll. Designed to help B2B companies grow revenue by scaling their marketing and sales, RollWorks quickly outgrew its parent company branding and was in need of an identity all it’s own. 

To help RollWorks standout in a crowded ABM space we developed a brand and website that highlights RollWorks’ key values — identifying targets, engaging audiences, and measuring impact. I lead creative through concept and execution to deliver a distinctive, modern brand system that claims a leadership stake in their industry and gives the internal creative team a platform to develop compelling marketing materials of their own.