Sharethrough

A stand out brand made to fit in

Team +

Sharethrough is a global ad exchange built to foster an independent, open, and accessible internet. Serving ads that dynamically fit into any placement on any site, the world’s leading publishers gain access to high-performing banner, video, and native ads to drive revenue and improve the site experience at scale.

With the launch of their Enhanced Ads product, Sharethrough’s brand needed a refresh to signal the dynamic new era they were leading the industry towards. Opening the borders of traditional ad placements to fully customize content within a publisher feed, bringing a platform experience to the open web. Reinforcing Sharethrough’s unique technology to create an independent and accessible internet, and the publishers who drive it forward, are the core of the new identity.

My Role

Scope

A rallying cry

The campaign is anchored by a :60 video spot built around the campaign manifesto — a message of excitement and transformation that underscores the power in democratizing data. Alteryx means data for students and data for scientists. Data for interns and data for world changers; it’s data that gets you.

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

The impacts of data breakthroughs are not confined to a job description, they make every facet of life easier. Candid imagery showcases the tangible improvements made possible by access to data, featuring real people in moments of real life. Because changing the course of business is just as important as getting home in time for dinner.

A rallying cry

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

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