Snowflake

Bringing Snowflake to life

Team +

Snowflake provides a cloud data platform that allows any organization to tap into the true value of their data — letting them collaborate to reveal insights, create business opportunities, and identify customers in the moment.

Snowflake’s rapid growth and appetite for large-scale events provided a platform to create unique and engaging motion at scale. I led concept development for video and motion spanning creative campaigns and internal talent brand content. From initial script and style frame creation to storyboards and motion direction.

My Role

Scope

A rallying cry

The campaign is anchored by a :60 video spot built around the campaign manifesto — a message of excitement and transformation that underscores the power in democratizing data. Alteryx means data for students and data for scientists. Data for interns and data for world changers; it’s data that gets you.

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

The impacts of data breakthroughs are not confined to a job description, they make every facet of life easier. Candid imagery showcases the tangible improvements made possible by access to data, featuring real people in moments of real life. Because changing the course of business is just as important as getting home in time for dinner.

A rallying cry

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

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